Relation Between Coltan and Ivory for Republic -myassignmenthelp

Question: Talk about theRelation Between Coltan and Ivory for Democratic Republic. Answer: Manual for CONGO is a narrative on the individuals of Democratic Republic of Congo, perhaps the least fortunate nation on the planet, having been liable to manhandle and disregard coming about because of resistance. Congo houses a few political and monetary clash and these float around the dark stone Coltan-which is a fundamental component for cellphone producing. Coltan has isolated Congo into rival bunches who are battling to market Coltan and rule over the locals. Congo has rebel bunches like the Rwanda rebels, FRADC, FDLR who cause torment on ladies and assault them (400,000 assault cases have been accounted for) (Guevara et al.). Coltan is alluded to as the contention rock since it causes the agitator gatherings to support their exercises. The makers of the narrative made a trip through the timberland to meet the Mai camp-which is the most dreaded state army on the planet, where their General was talked with who said his point was to drive out all outsiders with the participation of FDLR The narrative has a reference to Heart of Darkness composed by Conrad who discusses Krutz, an Ivory vendor in Africa was likewise a subject of dominion and imperialism (Chinua). The narrative and novel have an equal plot of realism and resistance in light of the fact that the organization severely mishandles the locals of Africa and Krutz is driving an insubordination to the organization. Marlow, the hero of the novel meets Krutz who hands over papers of the organization and kicks the bucket saying awfulness ghastliness which portrays the state of the locals and how ground-breaking organizations or camps pulverize individuals. In the novel, the creator considers Africa a position of dimness, which has been emphasized in the narrative c alling the circumstance of Congo murkiness as the state of these destitute individuals go unreported. Reference Achebe, Chinua. An Image of Africa: Racism in Conrad's Heart of Darkness.The Massachusetts Review57.1 (2016): 14-27. Guevara, Estefana Lpez, Eduardo Salcedo-Albarn, and Luis Jorge Garay Salamanca. Coltan Trafficking Network in the Democratic Republic of Congo. (2016).

Differences Between Daisy and Brett Essay

Contrasts among Daisy and Brett I. Presentation Thesis: Daisy and Brett contrast in congruity, character, and way of life. II. Body A. Daisy 1. Similarity 2. Character 3. Way of life B. Brett 1. Congruity 2. Character 3. Way of life III. End Differences among Daisy and Brett In the two books, â€Å"The Great Gatsby† and â€Å"The Sun Also Rises,† the contrasts between the two significant female characters are incredibly clear. Daisy, who is a significant female character in â€Å"The Great Gatsby,† and Brett, who is a significant female character in â€Å"The Sun Also Rises,† assumes significant jobs in giving clear subjects to the two books. They do as such with various procedures and convictions. Daisy and Brett contrast in congruity, character, and way of life. Daisy is an excellent young lady who is hitched to Tom Buchanan. She is relied upon to resemble other appropriate ladies of that time; accordingly, she is. She isn't autonomous and depends on her better half Tom for everything. In the novel, â€Å"The Great Gatsby,† Daisy can not settle on her significant other Tom and her past darling Gatsby. In part seven it states, â€Å"As Tom left the room again Daisy got up and headed toward Gatsby, and pulled his face down kissing him on the mouth. † She then mumbled, â€Å"You realize I love you. † This shows she doesn't have her very own character and that she can not settle on choices alone. In section one, Miss Baker states, â€Å"We should design something. † Daisy at that point answers, â€Å"All right, what will we plan? † She at that point went to Nick, the storyteller, defenselessly and asked, â€Å"What do individuals plan? † She carries on with an abundant way of life with her affluent spouse and she gets all that she needs. In section one Nick states, â€Å"Their house was much progressively expand that I expected, a happy red and white Georgian Colonial chateau neglecting the inlet. † Money is the wellspring of her satisfaction as she states, â€Å"I’m p-incapacitated with joy. † In â€Å"The Sun Also Rises,† Brett is an incredibly appealing young lady. In the book Jake, the storyteller, states, â€Å"With them was Brett. She looked dazzling. † Also, Brett doesn't give in effectively to congruity as most ladies of that time. She wants to drink in huge interims as did a large portion of the individuals during the timeframe the story occurred. A selection in section seven states, â€Å"Let’s appreciate somewhat more of this,† Brett pushed her glass forward. At that point Mrs. Barnes states, â€Å"She is the main woman I have referred to who was as beguiling when she was tanked as when she was calm. † Brett is autonomous and doesn't depend on a solitary man for anything. She settles on her own choices and cares for herself ordinary. Brett’s way of life is a long way from impeccable on the grounds that she doesn't generally claim any belongings, however she is upbeat. Different females once in a while view her as a prostitute or skank exclusively in light of the fact that she is extraordinary, however she picks the way of life she lives and cherishes it. To demonstrate this point genuine Jake states, â€Å"Brett was brilliant. She was cheerful. The sun was out and the day was brilliant. † The contrasts among Daisy and Brett are clear to the peruser. They are nearly as direct inverses whenever broke down intently. Daisy and Brett have particularly various perspectives on congruity, various kinds of characters, and two very surprising ways of life.

Quotes From Psychologist Kurt Lewin

Quotes From Psychologist Kurt Lewin History and Biographies Print Quotes From Psychologist Kurt Lewin Some of Psychologist Kurt Lewins Best Sayings By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on May 05, 2018 Kurt Lewin - Biography. Credit: www.famouspsychologists.org / Google Images More in Psychology History and Biographies Psychotherapy Basics Student Resources Theories Phobias Emotions Sleep and Dreaming Kurt Lewin (1890-1947) is considered the father of modern social psychology. His work was influenced by Gestalt psychology and stressed the importance of both personal characteristics and the environment in causing behavior. Lewin was also a prolific writer, publishing more than 80 articles and eight books on psychology topics. Below are just a few selected Kurt Lewin quotations. Selected Kurt Lewin Quotes There is nothing so practical as a good theory.If you want truly to understand something, try to change it.Experience alone does not create knowledge.The chief methodological approach would be that of developing actual group experiments of change, to be carried on in the laboratory or in the field.Social action, just like physical action, is steered by perception.The American cultural ideal of the self-made man, of everyone standing on his own feet, is as tragic a picture as the initiativeâ€"destroying dependence on a benevolent despot. We all need each other. This type of interdependence is the greatest challenge to the maturity of individual and group functioning.Our behavior is purposeful; we live in a psychological reality or living space that includes not only those parts of our physical and social environment to us but also imagined states that do not currently exist.A successful individual typically sets his next goal somewhat but not too much above his last achievement. In th is way, he steadily raises his level of aspiration.Learning is more effective when it is an active rather than a passive process.General validity of the law and concreteness of the individual case are not antitheses...reference to the totality of the concrete whole situation must take the place of reference to the largest possible historical collection of frequent repetitions.â€" From A Dynamic Theory of Personality, 1935This means methodologically that the importance of a case, and its validity as proof, cannot be evaluated by the frequency of its occurrence. Finally, it means for psychology, as it did for physics, a transition from an abstract classificatory procedure to an essentially concrete constructive method.â€" From A Dynamic Theory of Personality, 1935.Intentional action is not the prototype of will-action. It occurs in all forms of transition, from controlled action to uncontrolled, drive-like, field-action. ...Accordingly, the majority of controlled (will) actions are no t preceded by an act of intending. Intentional actions are relatively rare. They are prepared actions, where the act of intending, which is as a rule controlled, prepares an uncontrolled field-action. â€" From The Complete Social Scientist: A Kurt Lewin ReaderFortunately I experienced Max Wertheimers teaching in Berlin and collaborated for over a decade with Wolfgang Köhler. I need not emphasize my debts to these outstanding personalities. The fundamental ideas of Gestalt theory are the foundation of all our investigations in the field of the will, of affection, and of the personality.â€" From A Dynamic Theory of Personality, 1935It has been frequently misunderstood and interpreted to mean that field theorists are not interested in historical problems or in the effect of previous experience. Nothing can be more mistaken. In fact, field theorists are most interested in development and historical problems and have certainly done their share to enlarge the temporal scope of the psycho logical experiment from that of the classic reaction time experiment, which lasts only a few seconds, to experimental situations, which contain a systematically created history throughout hours or weeks.â€" From Field Theory in Social Science, 1951

Animal and Insect Blood That Isnt Red

One fun Halloween chemistry project is making edible fake blood recipes. One of these recipes can be used to make blood in any color you like. Why colored blood? Blood comes in different colors, depending on species. While humans and many other species have red blood, due to the iron in their hemoglobin, other animals have different colored blood. Spiders (as well as horseshoe crabs and certain other arthropods) have blue blood due to the presence of copper-based hemocyanin in their blood. Some animals, such as the sea cucumbers, even have yellow blood. What could make blood yellow? The yellow coloration is due to a high concentration of the yellow vanadium-based pigment, vanabin. Unlike hemoglobin and hemocyanin, vanabin does not seem to be involved in oxygen transport. In addition to vanabin, sea cucumbers have enough hemocyanin in their blood to sustain their oxygen needs. Actually, the role of vanabin remains a bit of a mystery. Perhaps it is part of a defense mechanism to make the sea cucumbers unappealing or toxic to parasites and predators. However, sea cucumber is used for cooking in many cultures, where it is prized for its slippery texture and possible health benefits. Vanadium is a controversial dietary supplement, potentially affecting insulin sensitivity and athletic performance.

The Death Penalty Is One Of The Most Ethical And...

Some may say the death penalty is one of the most ethical and controversial issues of all time. The issue brings forth anger among many individuals among todays society. This anger has developed over time throughout the history of the death penalty. Over time, the policy has been developed, started and evolved over time. Different states and countries choose to address the penalty differently resulting in more of a controversy. I personally believe that this policy is severely wrong and needs immediate attention. The numbers of people who live on death row are shocking. These high numbers create issues for citizens of the country, and if they were simply put straight to death there would not be so many issues for citizens. It is for the better interest of the states that the death penalty be utilized in all states. Through changing this policy, the crime rate will be lowered, the guilty receive what they deserve, taxpayers money is not spent on keeping the guilty in prison, a nd prisons are not overcrowded. The question of whether or not the death penalty is the right solution for certain crimes has always been and still today is debatable. Though the individual may have committed a crime worthy of death, does this still mean that the government should have them put to death? I believe it does. The government has their people’s best interest in mind and should stand up to protect them by allowing the death penalty to be legal. It is obvious that the deathShow MoreRelatedThe Pros And Cons Of Death Penalty833 Words   |  4 PagesOne of the controversial issue during our nationwide is death penalty, because it is punishment that carried out against a person condemned of capital crime. Research have shown that â€Å"At least 1,634 people were executed in 25 countries in 2015, also in 2014 Amnesty International recorded 1,061 executions in 22 counties worldwide† (Amnesty International). Also, there are many different philosophical view on death penalty. One of the them is utilitarian philosopher Jermyn Bentham, where he argues thatRead MoreThe Death Penalty Should Not Be Legal958 Words   |  4 PagesAlthough most people have debated that giving someone the death penalty seems inhumane closer examination shows that the death penalty might be just what the society needs to protect their family members and loved ones. The controversial issue regarding the death penalty has been around for hundreds of years. Humans always have to take a side in whether they take this issue as ethical or inhumane to take away the life of someone that could be just like us. Taking away the life of an innocent seemsRead MoreAnalyzing Ethics in the US Legal System1351 Words   |  6 PagesUnited States, there are many controversial topics and crises that have no one solution. Following suit, there is the question of ethics that exists within such an ideology. Some think that the current way of thinking is a sufficient way to run a country; others see changes that need to be executed immediately. The fact of the matter is as such, no one social institution is perfect. Therefore, the legal system is not expected to be flawless and the epitome of ethical conduct. Acting with moralityRead MoreProposal Annotated Bibliography Assignment: Capital Punishment1255 Words   |  6 PagesAssignment: Capital Punishment Proposal Annotated Bibliography Assignment: Capital Punishment By: Richard Dilay Proposal I am proposing writing a research paper on the contemporary issue of capital punishment. While, capital punishment has been outlawed in Canada, it still remains a viable option in most parts of the World, including some areas of the United States. With the recent push by the Stephen Harper government, with their crime agenda initiatives, I feel it is an important area toRead MoreThe Ethics Of Capital Punishment Essay1675 Words   |  7 PagesThe number of individuals executed via the Death Penalty peaked in 1999 and has been receding at a dramatic rate. As it is becoming less frequently used, its necessity and morality has been called into question. Both sides of the argument offer convincing arguments; however, mounting evidence shows it is cost-prohibitive, it fails to act as a deterrent, it is racially biased, and that the justice system is fallible. I will analyze both sides critically to try and gain insight into why we are partRead MoreThe Death Penalty Is A Morally Appropriat e Punishment846 Words   |  4 PagesOne of the most controversial issues in the current century is the death penalty. In ancient times, actions such as speaking out against a King or the nobility were reasonable grounds to be â€Å"sentenced to death†. However, times have changed and most of society relegates this â€Å"ultimate penalty† to the most heinous of crimes such as capital murder. There is much debate about the ethical nature of the death penalty with contrasting arguments on both the far left and far right. Nonetheless, I believeRead MoreCapital Punishment Is Viewed With Two Different Thoughts782 Words   |  4 Pagesit. There are those who feel that it is not right to take another person’s life for it makes the system responsible for the death no better than the convicted murderer. The Catholic Church is on of this out there who opposes to the death penalty. â€Å"Over the past several decades, the Catholic Church has become an influential voi ce in the public debate about the death penalty(Klein).† Because of the influence the Catholic Church they can hold a lot of weight of in the discussion of Capital PunishmentRead MoreOpposing Death Sentence1251 Words   |  6 PagesEssay opposing death sentence Student details Institutional affiliations Introduction There has been an argument that lifting amnesty on miscreants and vagabonds is barbaric and retrogressive. The same argument is seen on the death penalty, and it has been a controversial issue not only in the USA but also in the rest part of the world. The death sentence has been a verdict to individuals who have committed a capital offence. However, this is not considerably the best way to punish the guiltyRead MoreIs Death Penalty Ethical? Or Should It Be Abolished?1717 Words   |  7 Pages Is Death Penalty Ethical? Or Should it be Abolished? Capital punishment, or death penalty is an ongoing controversial issue that has been discussed among people today. Different people view capital punishment differently. Some may oppose such punishment while others may agree with it. Some people have viewed capital punishment as a deterrence of crime, and others have seen it as murder and thus unethical. Despite the fact that over 135 countries across the world have prohibited the use ofRead MoreThe Importance Of Capital Punishment In The United States990 Words   |  4 Pageschair and lethal injection (Statistics, 2017). Among the 31 states who currently have death penalty laws, the State of Texas leads all other states in the number of prisoners executed (545) since 1976 (Statistics, 2017). While Texas adorns the dubious distinction of executing the most prisoners, the State of California surpasses all other states in the union with the number of inmates (744) awaiting execution on death row (Statistics, 2017). Although the Stat e of California has the highest number of

Analysis on Things Fall Apart Free Essays

Antonio Church March 21, 2013 Things Fall Apart Analysis The purpose of this paper is to provide the audience with my analysis of Chinua Achebe’s â€Å"Things Fall Apart. † I am going to start off by explaining the setting of the book. I feel that these types of facts are important to the story in making it readable to the audience. We will write a custom essay sample on Analysis on Things Fall Apart or any similar topic only for you Order Now If you understand where and when the story is taking place, you will get a good understanding of what the story is actually symbolizing. Once I finish that, I am going to discuss some of the key characters in the book along with some of the problems they faced. After that, I plan to fully analyze Chinua Achebe’s book that includes key themes, maybe some important symbols that make you dig deeper into the point of the book itself. This also includes the decisions of the main character that lead to rising action and/or falling action in the book. This is pretty much the meaning behind the book and helps the reader understand what the author wanted us, as readers, to know as far as the main point of writing about the subject he or she chose. Then I am going to end it off with an ending statement of what I actually thought about the book summarizing what was talked about previously. Chinua Achebe’s, â€Å"Things Fall Apart†, take place in the lower villages of Nigeria, Africa. Further reading states these could possibly be the villages of Mbanta, Iguedo, and Umuofia (where it is most of the time) in the time period of the 1890s. The setting shows that the story could be about an African successor of some sort before even starting to read. The setting also sets the narrator’s tone for the story. It seems, by reading on, that the narrator is or was possibly a native of the villages by the way he talked and discussed 1 the actions of the characters. The narrator’s tone also show signs of sympathy for the characters which makes the reader believe he was once or still is a native of the village. Now I am going to discuss some of the key characters of the story and their significance in the story. After reading a couple chapters of the book, the reader can catch on to who the protagonist (main character) could be. I believe the main character is Okonkwo, a native of the village Iguedo. It was said that Okonkwo was a great warrior and he proved those words were correct by defeating the once undefeated Amalinze the Cat in a wrestling match. The Cat was undefeated for seven years before going down to Okonkwo. Okonkwo was trying everything he could not to be anything like his deceased father, Unoka. I remind you that Okonkwo was considered a warrior in his village because his father was the exact opposite. In the reading, the narrator states that Unoka didn’t like blood or the sight of blood so there was no warrior type qualities in him. Okonkwo prided on being active and being what he calls, â€Å"manly. † He always wanted to prove that laziness got you nowhere and he really despised lazy men because his father was nothing but a lazy man. His father would always borrow money and eventually lose any money he had. As a kid, Okonkwo remembered his father being unable to feed his family because he was so lazy and made them starve of hunger. So Okonkwo set the standards of a man to be everything his father wasn’t rejecting anything his father stood for. Okonkwo was married three times to three different wives and with that brought many children. While trying not to be like his father, Okonkwo eventually started having a hard time adjusting to the lifestyle he had. He started having trouble being a father and remaining relevant in the village he resided. As he started to realize that he cannot keep up, the reader was left wondering if he’d ever get it together. 2 The major conflict in this story has something to do with change. A change in tradition causes Okonkwo to become more irrelevant and his decision-making is weighed heavily to be negative. The renovations in tradition of Umuofia, brought about by the whites, were eventually followed by most of the villagers that caused the tradition of the village to take a sudden change; a change that Okonkwo could not keep up with. The theme for this conflict could possibly be the struggle between tradition and change. I think this theme fits because it describes that there was a change from traditional (original) to something new, which would be tough for anyone at any time. Another conflict would be the obvious of Okonkwo trying not to be anything like his father. I don’t blame him by the way he described his father. No strong willed man wants to be a lazy, weak individual who can’t provide for his family. Every man wants to be strong, stand on his own two feet and succeed both financial and physically. Things take a abruptly negative turn when Okonkwo is eventually exiled for unintentionally killing a member of the clan. To my understanding, Okonkwo believed that it was a court messenger. Okonkwo then starts to feel weak because of this. He starts to think he has no power, no respect, or support from the fellow villagers. Of course, when your own all take a stand to turn against you, one will feel betrayed and ashamed. This led to Okonkwo believing that not only he has become weak, but his clan has become weak as well. So what does he do? He separates himself from the trouble; the anguish of depression and the thought of becoming anything like his father was something he simply could not take. So like any coward that cannot take the pressure of becoming a failure, he commits suicide by hanging himself. For someone who doesn’t want to be a disgrace, failure, and weak individual, he sure went out like one. 3 This was a good book to me. I believe that it had much significance to the Nigerian villages in which were discussed in the book. The author wanted us to know about Okonkwo and his struggle to accept change in a traditional environment. He wanted us to see how failure could eventually lead to depression and downfall. I feel that the author was trying to tell us that Okonkwo ended up trying not to be anything like his father but, in some cases, ended up to be just like him. By reading, I can say I feel that Okonkwo went out like a coward because anyone who commits suicide is nowhere near a strong willed â€Å"manly† man. His whole life, Okonkwo was trying to set an example for his deceased father by being everything he couldn’t be. This eventually led to his downfall because he was so strung on being this dominant individual; he lost sight of what was really going on, which was change. Change was the main reason life was eventually hard for him. But overall, I believe the book to be a great read. In conclusion, â€Å"Things Fall Apart,† by Chinua Achebe was a book about nothing less than a traditional man struggling to change. The setting was said to be in about the 1890s in the villages in Nigeria. One village in particular, Umuofia was where most of the story took place. I’ve explained to you that Okonkwo was a native of Iguedo and was this great warrior of the Umuofia clan. His father, Unoka, was considered a weak, poor, and cowardly man. Okonkwo set out in his life to be everything his father couldn’t be. He later became a victim of change and found himself becoming weak and unable to provide just like his father. Unable to deal with the agony of becoming any split image of his father and realizing his clan was becoming weak, he decided to hang himself and commit suicide. The perfect story of how success plus anger and violence brings a strong willed man to become weak. 4 How to cite Analysis on Things Fall Apart, Papers

Foundation of Business Organizational Context

Question: Describe about the Foundation of Business of Organizational Context. Answer: Introduction In an organizational context, SWOT analysis is used for identifying the internal strength and weakness as well as external opportunity and threats.Dominos Pizza Enterprise is the largest Pizza chain in Australia. The company has been selected as the largest franchisee in the world (Kumar 2016, p. 76). However, rising numbers of fast food organizations in Australia is creating tough competition for Dominos Organization. Therefore, it needs to follow product diversification strategy. For this, it needs to evaluate its present market scenario through SWOT analysis. This study will develop a new product for Dominos Pizza Enterprise in Australia. The new product for this organization will be Mayo-cheese Burger. Before, developing the new product, this study will evaluate the market condition through SWOT analysis. Company Background Dominos Pizza Enterprise is the largest Pizza chain in Australia in terms of its network sales and network store numbers (Dominos Australia 2016). The first store of Dominos Pizza was established in 1983 in Australia. In May 2005, the company has been selected as the publicly listed Pizza chain in Australia (Shah 2013, p.41). The number of stores of this organization has increased from 547 to 571 from the year 2014 to the year 2015. Recent annual report (2015) of the organization has demonstrated earnings of $56,675 (Dominos Pizza Annual Report 2016). However, the company is facing tough challenges from the competitors like KFC, Subway, McDonalds, Eagle Boys and Pizza Hurt. SWOT Table Factors Points Strengths 1. A great popular brand name 2. Huge brand loyalty 3. Quick service yet hygienic food 4. Fluid mobile ordering service 5. Leader in online profile 6. Concrete brand equity due to marketing campaigns and advertising 7. Operation expansion internationally 8. Effective supply chain management Weakness 1. High calorie and high fat food and therefore losing attention from health conscious people 2. Franchise management is becoming tough due to rapid expansion 3. Tremendous employee attrition due to lack in training and development 4. Lower product diversification in comparison to competitors 5. High price of products 6. Unequal service and product quality in different stores Opportunity 1. Efficiency for home delivery service can be improved 2. Regional toppings can be added in existing pizza products 3. New items similar to pizza (bread) can be introduced 4. Number of operation managers can be increased to develop franchise 5. Distribution network can be strengthened 6. New target market can be chosen Threats 1. Prominent competition from small vertical competitors 2. Losing target consumer due to rising competitors such as KFC and Subway 3. Change in consumer buying behavior from high fat to low fat food Table 1: SWOT Analysis of Dominos Pizza Enterprise (Source: Kumar 2016) Explanation of SWOT Table Strength Dominos has able to create a popular brand name and huge brand loyalty (Shah 2013). Therefore, the customers will quickly accept the new product Mayo-Cheese Burger. The organization is quite capable of providing quick service along with hygienic food. Apart from that, concrete brand equity through strong market campaign and advertising has led this organization in reaching to large group of international customers. This strength would also be success factor for the new product. Weakness High calories and high fat food of Dominos are losing the attention of health conscious people (Thornton, Lamb Ball 2016). Therefore, the new product should contain such ingredients, which would not harm health. Franchise management of the organization is becoming too much tough with increased expansion of business. However, leader in online profile strategy would be helpful in mitigating this weakness. High stuff turnover can be found in Dominos due to lack of training and development. Nevertheless, with increased expansion of business this issue can be mitigated. Opportunity Improved efficiency of home delivery service is a trendy strategy for attracting customers of new generation (Booth Whelan 2014). Regional toppings can be added in existing pizza products. Therefore, the customers from different regions can get customized pizza toppings according to their taste. Changing demand of customers in their food taste seems to be an opportunity to introduce new product. With worldwide expansion, there are huge possibilities of creating new customer segment. Threats Prominent competition from large and small-scale organization like KFC, Pizza Hurt, McDonalds and Eagle Boys seems to be tough challenge for Dominos Pizza (Bengtsson Seddon 2013). The customers are shifting from high fat product to low fat product. Changing consumer behavior about food taste is a big threat for the organization. However, this threat can be converted to an opportunity with new product development. Recommendations Target Market Target market will be represented by the following STP analysis: Factors Justification Segmentation Demographics Monthly Income level: AU$ 300 AU$ 600 Age: 15 40 Nationality: Australian (based on regions) Gender: Male/Female Psychographic People who want food quickly People who love healthy food Behavioral People having strong brand loyalty Targeting Middle Class people Lowest risk Highest opportunity of income Young Generation People Positioning Franchise stores Online sales Home delivery Low fat cheese Table 2: Target Market Selection (Source: Created by Author) Analysis of Target Market Mayo-Cheese Burger will especially be prepared for health conscious people, who love healthy food. This new product will primarily be customized for middle class people. Middles class people would be most likely to buy such kind of ready food from restaurant. The goal of Dominos Pizza would be to reach out maximum number of customers through this new product. Since, most of the people in Australia belong to middle class the organization will choose this segment for earning more profit. Apart from that, young generation people, holding job or studying in college, love to have ready food quickly in their break time. Therefore, new generation people will also be beneficial for the new organization. New Product Description Marketing Mix Product The newly launched product Mayo-cheese Burger will widely be known for its quality and freshness. Mayo-cheese Burger will be a combination of Mayonnaise and cheese. It will look like a burger. The Pizza will be available as both vegetarian and non-vegetarian. Customers can choose their preferred toppings for this Pizza. For the convenience of customers, this pizza will be available at three sizes namely regular, medium and large. Price When the target for a product is the middle class people, then the organization will be focused on setting its price at reasonable rate (Hing 2013), which will be same for Dominos Australia. Consistent and uniform price will be set for attracting huge number of customers. Price penetration strategy will be selected for this product. Place This product will be available at every Pizza stores in all over Australia. Customers can also avail Mayo-Cheese Burger in malls and supermarkets. The customers will have the option of online ordering for this product. Promotion The organization will promote their new product through social media and aggressive market campaign. In case of home delivery, delivery of pizzas within 30 minutes of order will maintain a direct contact with the customers. Apart from that, the organization will also offer 50% discount on second Mayo-Cheese Burger on buying one. Customer Value Proposition Figure: Customer Value Proposition (Source: Created by Author) Customer value proposition represents the sum total of benefit, which a customer would get from a new product (Lee, Hallak Sardeshmukh 2016). This would be the same for Mayo-Cheese Burger. This specific product would meet the temporary appetite of customers. The customers do not have to wait much time in the Pizza store for getting it prepared. It can be readily available. Internal driver for the customers regarding this product will be the brand loyalty and its improved quality. Justification of the choice of new product Product Diversification Strategy (Fitting within SWOT) As the main strength of Dominos Pizza is its brand name, new product will quickly be accepted by potential customers (Fogarty 2012). Fluid mobile ordering service of this organization would be blessing for the new product. Customers will be able to order this product from anywhere they want. Effective supply chain management of the organization would ensure proper supply of raw material for the new product. Existing high calories and high fat product are losing the concentration of health conscious people. In such situation, Mayo-Cheese Burger prepared with low fat cheese would be attractive for the customers. The scope of adding customized topping based of regions would make the new product attractive to the customers. Urge of customers to taste new food is also a big scope for Mayo-Cheese Burger. The organization is facing tough competition from various small and large scale organizations. Therefore, diversifying products would be the competitive advantage for the organization. Conclusion While concluding the study, it can be said that Dominos Pizza Enterprise in Australia is facing challenges from their competitors. Therefore, the organization is going to launch a new product namely Mayo-Cheese Burger. The product will be combined with mayonnaise and low fat cheese. It will be shaped like a burger. Australia is mainly populated with middle class people. Therefore, the organization will target middle class customers for gaining more profit. Apart from that, the organization will use price penetration strategy for quickly grabbing large segment of customers. Reference List Bengtsson, J Seddon, J 2013, Cradle to retailer or quick service restaurant gate life cycle assessment of chicken products in Australia, Journal of Cleaner Production,Vol. 41 no. 2, pp.291-300. Booth, S Whelan, J 2014, Hungry for change: the food banking industry in Australia,British Food Journal,Vol. 116 no. 9, pp. 1392-1404. Dominos Australia 2016,Domino's Pizza - Order Online for Pizza Delivery Takeaway, https://www.dominos.com.au/. Dominos Pizza Annual Report 2016, Dominos Heroes, viewed 3 August 2016, https://dominospizzannualreoprt.com.au/. Fogarty, J.J 2012, Expert opinion and cuisine reputation in the market for restaurant meals,Applied Economics,Vol. 44 no. 31, pp. 4115-4123. Hing, N 2013, Maximizing franchisee satisfaction in the restaurant sector, Journal of Consumer Marketing Vol. 9 no. 3, pp. 21-257. Kumar, G.A 2016, Franchisees Satisfaction Towards The Franchisors, A Study Of Domino's Pizza.Global Journal For Research Analysis,Vol. 4, no. 2, pp. 65-99. Lee, C, Hallak, R Sardeshmukh, S.R 2016, Drivers of success in independent restaurants A study of the Australian restaurant sector.Journal of Hospitality and Tourism Management,Vol. 29 no. 4, pp. 99-111. Shah, R.B 2013, Impact of Marketing Mix Elements on Customer Loyalty A Study of Fast Food Industry.Prestige International Journal of Management and Research,Vol. 6, no. 2, pp. 31-52. Thornton, L.E, Lamb, K.E. Ball, K 2016, Fast food restaurant locations according to socioeconomic disadvantage, urbanregional locality, and schools within Victoria, Australia,SSM-Population Health,Vol. 2, no. 3 pp.1-9.